Free tool

Creative velocity
calculator

How many distinct ad concepts does your account actually need? Enter your spend, platform, and current concept count to find out in under 30 seconds.

Recommendations are based on observed distribution behavior across Meta and TikTok. These figures are directional, grounded in how the platforms allocate budget across creative libraries at different spend levels. They reflect how the algorithms actually work, not an arbitrary benchmark.

5
A concept is a distinct idea, angle, or narrative. Ten variations of the same UGC format count as one concept.
Your result
Adding more variations of the same concept does not close this gap. The algorithm needs distinct ideas, not more content. Volume without variety is the most common and most expensive mistake in paid social.
What comes next
Knowing your concept gap is the first step. The second is understanding which of your current concepts are actually ready to perform before you put spend behind them. That is what Prelumo is built for.
Coming soon
Prelumo will score your creative before it goes live. Know what to fix, in what order, before a single dollar of budget is activated. Pre-launch intelligence for performance marketers who are done guessing.